FR Free audit
JOURNAL · FIELD NOTES

The market, the method, the real numbers.

Not content marketing. Concrete analyses — 2025/2026 data — for owners who want to understand before they decide.

REVENUE AED
CASE STUDIES · 9 MIN

What does a Dubai short-let apartment really return in 2026?

3 real cases (Marina, Downtown, Palm) — calculation method, ADR, occupancy, DEWA costs, net to operator.
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YIELD · 11 MIN

Dubai 2026 yield map: where to place a studio, where to place a villa?

District-by-district yield map — Marina vs Downtown vs Palm vs MBR City. ADR, occupancy, annualised net ROI.
REVENUE · 8 MIN

Revenue management: why Dubai allows 4× more aggressive pricing than Marrakech

Event-driven peaks — GITEX, Art Dubai, F1, Expo legacy, winter peak — and how each shifts the curve.
REGULATION · 10 MIN

DET licence and holiday-home tax in Dubai: what non-residents need to know

Dubai DET, tourist dirham, income reporting, France/Belgium/Switzerland/UK tax treaties.
AIRBKGDIR
CHANNEL MIX · 9 MIN

Airbnb, Booking, Hotels.com, direct: who pays best in Dubai?

Quantified comparison of the optimal channel mix for DXB. Commissions, traveller profiles, dispute rates.
CONVERSION · 12 MIN

Pro photos: how 30 shots took a Marina studio from 480 to 720 AED ADR

Quantified case, shoot brief, 90-day A/B testing. Why pro photography remains lever #1 in Dubai.